Consumer insight with a voice
Three national consumer surveys fused on one respondent base. Planners ask questions in plain English and talk to AI personas built from real audience data.
- Data fusion
- Data chat
- AI personas
Audience & location intelligence
Unlocking the value of audiences.
We build the audience intelligence and planning tools that help agencies plan and buy, and media owners sell, with confidence.
United KingdomUnited StatesNetherlandsCanadaAustralia
Example plan
4 weeks
Commuters, 25–44
214Sites
61.8%Reach
4.2Avg. frequency
15bn+audience data points powering our platforms
100,000+audience segments planners can select
700,000+points of interest mapped to audiences
5countries where our tools are in daily use
What we do
From raw audience data to plans you can trust.
We work with agencies, media owners and industry bodies that need their audience story to stand up, whether they are planning, buying or selling.
Audience intelligence
Survey, census and mobility data fused into audiences planners can find, size and trust.
Planning tools
Reach & frequency planners, site selection and spot planning, built around the way your sales team briefs.
AI on your data
Plain-English data questions, AI audience profiles and auto-written plan summaries, grounded in your own numbers.
Data platforms
Cloud analytics, pipelines and migrations that keep large datasets fast, secure and yours.
Selected work
Built for media owners, agencies and industry bodies.
Each tool started with a commercial question. Here is what we built to answer it.
Channel mix planner
Planners weight their campaign priorities and get a ranked channel mix with an AI-written rationale, showing where each channel earns its place in the plan.
- Weighted scoring
- AI narrative
- Web app
Audience-led site selection
Connects a broadcaster's audience segments to a national out-of-home network, so sites are chosen by who passes them. Roadmapped to deduplicated cross-media reach.
- Audience indexing
- National site data
- Measurement roadmap
Audience-first screen planning
An audience-first planning platform for a national network of digital screens: score and optimise spots, report delivered audiences overnight, and share live plan maps with clients.
- Spot optimisation
- Campaign reporting
- Shareable maps
Transit reach & frequency planner
Sales teams build bus and transit campaigns market by market, pick audiences by describing them in plain English, and export client-ready plans in minutes. Reach curves calibrated by Vieta on real transit schedules.
- Reach & frequency model
- AI audience search
- Excel & PDF export
Vieta Planner
End-to-end out-of-home planning in the browser.
Everything we've learned across five markets, in one fast planner your sales team and clients can open without a BI login.
Define the audience
Describe who you want to reach. We match it to census, survey and mobility data.
Select the sites
Rank inventory by audience index, footfall and nearby points of interest.
Model reach & frequency
Market-calibrated curves by format and week, with the method shown alongside.
Share the plan
Live map links, Excel and PDF exports, and an AI-written summary for the buyer.
Available as a branded platform for media owners, with your inventory and audience data built in.
Request a demo
About Vieta
A small senior team that builds what it designs.
More than 120 years of combined experience in out-of-home media, data and technology. The people who scope your project are the people who deliver it.
Methodology you can defend
Every number traces back to its source, with its limits stated. Buyers can question it and get an answer.
Built around your brief
Tools follow how your planners and sellers work, not how the database is laid out.
No extra software licences
The analytics engine comes as part of our solution. You license one thing.
Your data stays yours
Sensitive data is processed where it lives. Only what the tool needs reaches the screen.
- Steve Ridley
Nearly 40 years of global out-of-home experience. Co-founded Kinetic Worldwide and served as Global CEO after its acquisition by WPP, overseeing $4B in billings. Holds two US patents in OOH planning systems.
- Adam Butterworth
29 years with Clear Channel, including CEO roles in Singapore and Canada. Expert in revenue generation across transit, retail, street furniture and airports.
- Mick Ridley
Data and analytics leader with 30+ years' experience, including Disney, Madison Square Garden and TfL. Former Chief Data Officer at Exterion; developed integrated audience propositions for Global.
- Rob Brayshaw
30+ years in media across agency and vendor roles. Former CIO of Kinetic, where he developed a multi-market OOH platform. Has consulted for major multi-market media owners on CRM, CMS and programmatic transformations.
Contact
Got an audience question your tools can't answer?
Tell us what you're trying to plan or prove. One of the team will get back to you.